ONCE. UPON. A TIME.

"Gin is a medicine and quite a healthy drink: it stimulates digestion, detoxifies, boosts the immune system and cures rheumatism." This could have been said by the Dutch doctor Franziskus de la Boe, who is credited with the invention of gin/genever in the 17th century.

A few centuries and the gin craze later, we're a bit smarter, but gin hasn't lost any of its appeal.
On the contrary, gin is experiencing a revival, be it as chill-out aperitif, as after work drink or as a Bohemian lifestyle beverage. Anyhow Queen Mum always knew it best: one gin tonic a day keeps the doctor away. Gin-Gin!